Vanneldas Product Designer Portfolio

Brexa

PRACT - E

Worked on smart features like AI Agents, CRM, flows, marketing automation, Build your App, Chat bots, to help businesses nurture leads effortlessly.

Project timeline is 18 months, starting from Mar 2023 to May 2024

My role was product design across research, flows, UI, prototyping, and delivery with the developers. I worked closely with the founder, PM, and QA.

What is Brexa.ai ?

All-in-one growth platform bundling CRM, sales pipelines, marketing automation, and AI chat/voice agents.
24/7 automation: drag-and-drop workflows send emails, texts, and tasks while AI bots handle FAQs and lead qualification across web, SMS, and social channels.

Built-in scheduling with branded calendar links and auto-reminders to reduce no-shows.

Who it’s for: small-to-mid-size service businesses that want “growth engine in a box”

What is Pract - E ?

People learn a language best when they speak often. Many apps teach grammar and vocabulary but do not create real conversation. PractE changes that. It gives learners small live rooms that run all day. It keeps the path to the first speaking moment short and clear. It adds safe spaces and a simple reward loop so people return.

Goals

Make it simple to speak in the first visit. Create comfort based spaces. Show progress and value so people come back.

Success measures

Time to first session. Day one and day seven retention. Average minutes in rooms. Conversion to paid.

CUSTOM FLOWS (Pipelines)

Business Problem Statement

Sales, support, and operations teams keep jumping between tabs, chasing leads in email, WhatsApp, spreadsheets, and half-set-up automations. They lose context, hot leads go cold, and hours vanish into copy-paste work.

We need one AI-powered CRM that puts every conversation on a single timeline, replies to new leads in minutes instead of hours, and lets anyone set up workflows by simply dragging cards around.

Market Gap:

Small and midsize service businesses juggle half-a-dozen tools just to keep the customer conversation going.

Leads slip through the cracks, reps drown in follow-ups, and revenue stalls.

What’s broken

Lost time: It still takes a full day sometimes longer for a hot lead to get a reply.
Scattered data: CRM, email, texts, and calendars live in separate apps, so no one sees the full story.

Manual grind: Teams spend a quarter of their week on copy-pasting tasks that could be automated.

What Brexa.ai must fix,

Shrink the lead-to-first-response window from 24 h to under 5 minutes.
Pair “always-on” AI workflows with human touch robots handle the routine, people jump in for nuance.

Keep the entire journey Capture → Nurture → Convert → Support inside one seamless flow.

Impact on Business Metrics - Brexa.ai

In the first 30 days, Brexa.ai onboarded 2 000+ daily active users, answered 68% of new leads in under five minutes, and let its AI agents book 450 meetings automatically. Teams saved an average of 4.5 hours per person each week, turning time-draining follow-ups into revenue-driving conversations.

Potential business metrics impacted by implementing Brexa.ai:

User Acquisition:
By offering tailored AI-driven solutions across multiple sectors (education, e-commerce, real estate, etc.), Brexa.ai can attract a diverse pool of new users seeking customized experiences.

Customer Satisfaction:
Personalized AI assistance improves the overall user experience, increasing customer satisfaction, loyalty, and positive user reviews.

Revenue Growth:
Enhanced personalization and user engagement open opportunities for premium feature upsells and cross-selling across different industry verticals.

User Engagement:
Advanced AI recommendations and interactive solutions keep users actively involved, increasing session duration and deepening interactions within the platform.

Presenting the solution

PractE offers live sessions across three comfort types. General, female only, and elite. A home feed surfaces active rooms first. A wallet and a light plan make paid rooms simple.

Core idea

Live practice works when the barrier to speak is low and the room feels safe.

Assumptions

Small groups reduce anxiety. A clear first join path increases retention. Flexible payments increase access.

Business Metrics

Improved conversion rates by 12%, increased session join speed by 18%, and reduced payment-related support tickets by 30%.

User Impact:

Boosted engagement and safety with comfort-based spaces, reduced drop-offs by 15%, and enhanced inclusivity through accessibility-focused design.Ask ChatGPT

Competitive Research :

We studied HelloTalk for social learning, Cambly for paid practice, and Clubhouse for room behavior. We kept the best patterns and added learning specific structure.

Wireframing

Low fidelity flows explored two questions. How fast can a new user speak for the first time. How do we reduce choice overload on Home.

68%

New Leads under 5 min

2000+

DAU

450 Meetings

User Testing :

Short think aloud sessions showed that users struggled when asked to pick many options before joining. We moved those choices after the first session. Female learners asked for private spaces and clear rules. We added the female only flow and an upfront rule card.

Reiteration :

After tests we simplified the Home layout, raised the join card, and cut text in the plan cards. We added a lighter listening state so people could relax before speaking.

Future Scope :

Real time AI feedback on pace, filler words, and clarity
Host tools for prompts, polls, and queue control
Scheduled events and reminders with local time support
Leaderboards and streaks that reward steady practice
More local payment methods
Live captions for accessibility

Key Learnings:

The fastest path to a real speaking moment matters more than any other feature
Comfort features are core to adoption
Clear states in live audio reduce chaos and raise talk time
Simple plans beat complex pricing
Build admin tools early to keep spaces safe

Risks and mitigations

Abuse in live rooms. Strong reporting and staff tools
Churn after trial. Daily prompts and visible progress
Payment drop offs. Fewer fields and saved cards

What i would measure next

Share of users who try female only rooms and return
Mic turn count per session and per user
Feature adoption for coins and plan
Time from open to mic on for new users

SWOT Analysis

SWOT analysis is a strategic planning tool that assesses the internal and external factors that can affect a business or project, by identifying its Strengths, Weaknesses, Opportunities, Threats.

CUSTOM FLOWS (Pipelines)

Brexa and its users

Brexa is a smart AI-powered CRM that adapts to almost any line of work. From a fitness studio to a real-estate agency, every team can pull its emails, WhatsApp chats, web forms and invoices into one clear view and let Brexa handle the follow-ups.

Who it helps

• Health and wellness clinics   Track new patient inquiries, send reminders on WhatsApp and keep all visit notes tied to the client card.
• Marketing agencies   Run drip campaigns for each client, view campaign stats on one board and let the AI book status calls automatically.
• Professional-service firms   Lawyers, accountants and consultants keep case emails, invoices and time-tracking notes together so nothing slips.
• Real-estate brokers   Capture web-form leads from listings, auto-qualify buyers and schedule property tours without leaving the CRM.
• E-commerce and retail shops   Send order updates by SMS, nudge cart abandoners and roll every chat and ticket into a single customer timeline.
• Education and coaching centres   Gather student sign-ups with smart forms, follow up on payments and track lesson attendance in one place.
• Non-profits   Store donor records, launch email drives and see every pledge, call and receipt in one timeline.
• Home service and local businesses   Book jobs, send quotes, collect payments in the app and trigger friendly review requests after each visit.

Whether you are a photographer managing shoots or a finance advisor chasing paperwork, Brexa cuts the tab hopping and show

Proposed Solution (User stories & High-Fidelity Designs) :

While wireframes are a commonly used tool in the design process, it’s important to note that they are not always the best starting point for every project.

It is harder to gather feedback from stakeholders who may need a more polished representation of the final product

In this case, beginning with higher-fidelity designs using the design system is more effective.