Brexa.ai is an all-in-one CRM and workflow automation platform built to help small and mid-sized businesses scale without juggling multiple tools.
How it helps
It is a B2B and B2B2C platform that unifies the business operations into a single, powerful platform that grows with them. Stop juggling between disconnected tools and start executing with precision.
Brexa users
Small scale businesses, startups, freelancers & agents, Local shops and e-commerce sellers needing an affordable all-in-one solution.
Small and medium businesses often rely on multiple disconnected platforms for CRM, email marketing, workflow automation, online stores, chatbots, and omnichannel support.
The two key issues
The opportunity for brexa
Create a unified platform that is intuitive, scalable, and cost-effective.
We defined 4 key segments
Small business needs
Local shops and e-commerce sellers needing an affordable all-in-one solution.
Startups
Early-stage teams looking to automate growth without heavy developer resources.
Agencies & freelancers
Managing multiple clients’ campaigns and pipelines, needing efficiency.
SMB teams
Sales, support, and marketing teams needing shared workflows and omnichannel support.
[THROUGH INTERVIEWS AND TESTING ]
70% were frustrated with tool-switching overhead
50% paid for features they didn’t use
The top request: “Give us one place to do it all.”
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Designing Brexa was like designing 6 products in one: CRM, marketing, automation, chat, store, and analytics.
How i solved this
[ COMPONENTS ]
Small and mid-size teams were wasting hours switching between email, WhatsApp, spreadsheets, and chat apps just to keep up with customers.
[ RECENTLY I WORKED ON ]
Small and mid-size teams were wasting hours switching between email, WhatsApp, spreadsheets, and chat apps just to keep up with customers.
This section was all about switching myself to creative mode. I started sketching interfaces and tried various iterations to diverge myself to all set of possibilities and finally decided to stick with these. This helped me to visualise the early stages of app. It also helped me to define the layout and structure.
[ RECENTLY I WORKED ON ]
Small and mid-size teams were wasting hours switching between email, WhatsApp, spreadsheets, and chat apps just to keep up with customers.
450M
50%
Working at Brexa was a monumental moment in my early career and I couldn’t have been fortunate enough to have worked with talented folks that elevated each other’s crafts, while positively impacting business and customers across Brexa.
Strategically designing for both business and user needs
During my time, project priorities shifted, which required me to reevaluate my approach to new projects based on available time and resources. Learning to strategize both immediate MVP solutions and long-term roadmap planning proved invaluable.
Impact of rapid prototyping and presentation
Prototyping has always been a key strength of mine, and collaborating with product and engineering teams has truly highlighted its impact. It helped me identify blind spots and accelerate decision-making within my team.
Inspiration through ownership and craft
I have always been a proponent for design craft and impact. But, my experience at Brexa highlighted the true impact of craft and ownership through the people leading these experiences and their impact across business and customers. It was an inspirational moment to witness in my career.
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